NOM Poll Finds Pro-Gay Marriage Stance Hurt Tom Campbell’s Campaign

FOR IMMEDIATE RELEASE JUNE 11, 2010

CONTACT: Elizabeth Ray, x130 or Mary Beth Hutchins, x105 at 703-683-5004

NATIONAL ORGANIZATION FOR MARRIAGE POLL FINDS PRO-GAY MARRIAGE STANCE HURT TOM CAMPBELL’S CAMPAIGN

WASHINGTON, DC - A poll commissioned by the National Organization for Marriage of 300 GOP primary voters confirmed that Tom Campbell’s pro-gay marriage stance hurt his campaign to become the GOP nominee for the U.S. Senate in California.

Key findings:

  • 3 in 10 of voters who opposed Tom Campbell said his opposition to Prop 8 was a factor in their decision to not support him.
  • Among the 76% of primary voters who supported Prop 8, the results were, in terms of which candidate they would support:
    • Fiorina 60%, Campbell 18%, DeVore 21%.
  • Among opponents of Prop 8 (19%), the results were, in terms of which candidate they would support:
    • Fiorina 41%, Campbell 36%, DeVore14%.

Overall, Tom Campbell voters were not well-informed about his stance on gay marriage.

Just 14 percent of actual voters in the GOP primary correctly identified Campbell as pro-gay marriage. 16 percent of GOP primary voters who supported Campbell incorrectly believed he opposed gay marriage.

However, The National Organization for Marriage’s (NOM) efforts at informing voters had demonstrable results. Prior to NOM’s TV and robocall campaign, just 2 percent of voters knew that Tom Campbell supported gay marriage. NOM’s relatively modest expenditures in a large state like California thus increased by sevenfold the number of voters who were aware that Campbell supported gay marriage.

“California voters who learned about Tom Campbell’s opposition to Prop 8 were appalled. NOM was first out of the box in identifying Tom Campbell as a RINO Republican and we are confident that this is not the last time NOM can make a difference. It’s a really bad idea to vote for gay marriage if you are a Republican,” said Brian Brown, President of NOM.

The poll, conducted by QEV Analytics, contacted 300 actual voters (who said they had voted in the Republican primary) on the evening of June 8 and June 9, has a margin of error of +/- 5.7%

To schedule an interview with Brian Brown, President of the National Organization for Marriage, please contact Elizabeth Ray (x130), eray@crcpublicrelations.com or Mary Beth Hutchins (x105), mhutchins@crcpublicrelations.com, at 703-683-5004.

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©2010 National Organization for Marriage.